Team Dream: A structure that provides the tools to succeed in college.
When it comes to college athletes we think about how much opportunity they have and how strong they are in their craft. What we don’t normally think about is how they are juggling their physical health, mental health, social life, exterior jobs and their academic responsibilities. The Team Dream Foundation is built by athletes who know this struggle all too well.
The Team Dream Foundation was formed as a nonprofit, nonstock corporation to provide much-needed charitable support to Universities and Colleges. Smaller-market colleges and universities are under increasing pressure to offer athletic programs that enhance campus life for all students and provide college athletes with a safe and supportive system for education, mental and physical health and growth.
Unlike the largest, most prominent colleges and universities, smaller-market schools struggle to fund facilities and supportive services for college athletes. As a 501c3 nonprofit organization, The Team Dream Foundation will offer educational programs, nutrition programs, housing on or near campus, and financial support for campus athletic facilities and stadiums.
The Team Dream slogan, “Team Work Makes The Dream Work” is a prime example of the mentality that the foundation’s brand it built upon. With a network of strong partnerships all devoted to the betterment of student athletes the Team Dream Foundation is a structure that provides the tools to succeed in college.
Through several thumbnails and nine unique logos from our designers, Jackal Reyes, Ericha Eberhart, and Chris Meredith, we landed on the final concept:
The Team Dream logo, includes a customized icon. The icon is representative of both Hermes an Olympian deity in ancient Greek religion and mythology and Nike a goddess who personified victory in any field including art, music, war, and athletics. Often portrayed in Greek art as Winged Victory in the motion of flight; the protector of human heralds and able to move quickly and freely between the worlds of the mortal and the divine, aided by his winged sandals.
