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Pioneer Center for the Performing Arts

Client Overview

Pioneer Center for the Performing Arts (PCPA) is a private, non-profit 501(c)3 cultural organization. PCPA owns and operates the Pioneer Center, a 1,500-seat theater located at 100 S. Virginia St. in the heart of downtown Reno, Nevada. The largest performing arts facility in northern Nevada, the Pioneer Center features a distinctive gold-anodized geodesic dome and is an excellent example of mid-century Populuxe architecture. The Pioneer Center is listed on the National Register of Historic Places, the Nevada State Historic Register, and the City of Reno Historic Register.

Scope of work:

Scope of work included brand refresh discovery, logo palette, and type refresh, formal style guide, collateral design, stationery, apparel, indoor and exterior signage design, marketing, social media assistance, advertising, promotional materials, merchandise, videography, copywriting, and sales materials.


Advertising, Collateral, Creative, Layout, Marketing, Print, Website


July 19, 2022


advertising, performing arts, philharmonic, theater